Whether purchasing copy machines or purchasing real estate, millions of consumers worldwide are using cutting edge technology to influence buying decisions more than ever before. Historically, the salesperson’s function was to deliver information on a face-to-face basis. With the rise of the transactional buyer, it is more important than ever to provide the customer with information through their preferred form. Second Nature Selling will help you to balance the use of timeless relationship building strategies combined with modern transactional buying technologies for maximum sales success.
Since the advent of the Internet there is an accelerated growth of transactional buyers who utilize modern technology and have little interest in dealing with sales people. With no sales person to guide the process, the transactional buyer can independently make huge mistakes. This leaves the transactional buyer vulnerable to misinformation on the Web. This is an opportunity for the second nature salesperson to provide important information—but only if that information is provided in a format the buyer will respect and use. Second Nature Selling answers the question of how to effectively deal with this new class of buyer.
So what is second nature selling? Why is it different than other selling systems you have been taught? Why does it work? First, it is not a system; there are no sequential steps to perform the perfect sale. This book will share basic elements with you and show you how to use them in creating your own sales personality. Highly successful sales people apply these elements automatically, almost instinctively. In addition to discovering why traditional sales methodologies are becoming obsolete, you will learn how to transform your personality, how to always seek action, how to be a problem solver, how to create effective presentations, how to develop an effective network, how to properly focus on product knowledge, and how to effectively use technology and develop a thorough and accurate website—an absolute necessity in the professional sales process.