The new must-read for anybody who’s serious about building a secure, lucrative future by learning how to sell differently. And better.
Second Nature Selling is an approach to salesmanship that leaps far beyond the “instruction manual” dogma that’s been circulated and regurgitated for over 80 years. It’s an evolutionary leap of the selling process—one that moves beyond textbook methodology to incorporate each salesperson’s unique personality into the success formula.
At the heart of Second Nature Selling is a group of Essentials and Insights that help each individual build a singular “sales persona.” By definition, this persona can’t and won’t be the same as anybody else’s—but, with diligence and consistent application, it will be very effective.
The book also highlights how modern technology has led to a generation of deeply informed—and often deeply misinformed—“transactional buyers.” These potential customers pose special challenges that simply can’t be addressed by yesterday’s axioms and assumptions about the nature and processes of selling.