Looking back on 2011 it was a pretty good year, despite or country’s economic turmoil, we picked up a few new clients on the consulting side, and we are booking speaking presentations into the 2012 calendar.
We expect 2012 will continue to be economically unstable until the November elections. Most clients have described 2011 as a “roller coaster” and we predict at least the first half of 2012 will be relatively the same with gradual improvement over the long term. Hopefully we will see a change in Washington DC to a more business friendly environment, less regulation and a return to fiscal integrity. Speaking of fiscal integrity…. everyone should check out this website…it is truly frightening. www.usdebtclock.org
Work is proceeding on the second book: Second Nature Marketing with my co-author Ben Neideigh. We have a deadline to get the draft to the publisher no later than the end of the first quarter. Work is also progressing on the Second Nature Selling Workbook for Promotional Product Professionals. This is a companion guide relating promotional product sales to the Second Nature Selling concept.
My good friend Tina Filipski at PPAI has asked me to contribute a few articles to Promotional Consultant Magazine the first of which will be published later this month.
BIG NEWS Denny will be presenting The Promotion Agency Concept Revisited at the Promotions East Show on June 4, 2012.
Thanks for following us…Have a wonderful and prosperous New Year.
The new must-read for anybody who’s serious about building a secure, lucrative future by learning how to sell differently. And better.
Second Nature Selling is an approach to salesmanship that leaps far beyond the “instruction manual” dogma that’s been circulated and regurgitated for over 80 years. It’s an evolutionary leap of the selling process—one that moves beyond textbook methodology to incorporate each salesperson’s unique personality into the success formula.
At the heart of Second Nature Selling is a group of Essentials and Insights that help each individual build a singular “sales persona.” By definition, this persona can’t and won’t be the same as anybody else’s—but, with diligence and consistent application, it will be very effective.
The book also highlights how modern technology has led to a generation of deeply informed—and often deeply misinformed—“transactional buyers.” These potential customers pose special challenges that simply can’t be addressed by yesterday’s axioms and assumptions about the nature and processes of selling.