Welcome to the Gorman Consulting Group.
We help small businesses grow through coaching, mentoring, training and consultation in the areas of:
There is no such thing as “business as usual” in the post-2008 economy.
Inspire, motivate and educate your group with a presentation by Denny Gorman.
A disabled Vietnam-era veteran of the US Army Medical Corps… a successful businessman for three decades… a builder and re-builder of business enterprises (his own and others)…
I know how to cultivate success, weather storms and, when necessary, start over from scratch. I’ve done it throughout my career in sales, promotions, advertising and management. And the proof—my track record of achievement in even the toughest competitive situations and economic climates—will inspire any listener.
I apply special talent, and take special joy, in delivering keynote speeches. The success stories I embed in these addresses—and my amiable, engaging, inviting delivery—always motivate audiences. Who better to “rally the troops” when times are tough, markets are changing rapidly… or you simply need a personal morale boost to help you excel?
First and foremost, I consider myself a teacher. I derive the greatest satisfaction from passing along the things I’ve learned through years of professional growth, sweat equity, and challenges surmounted. My decades of combat in the arena of sales, marketing and promotion give me a sweeping wealth of sharp, time-tested, battle-hardened insights… which I’m more than happy to share.
Denny Gorman: see the man, read the book.
Recently, Denny published his first book: Second Nature Selling™: A Revolutionary Way to Discover Your Unique Sales Personality. Working with collaborator Donald Shores, he lays out an approach to salesmanship that leaps far beyond the “instruction manual” dogma that’s been circulated and regurgitated for over 80 years. It’s an evolutionary leap of the selling process—one that moves beyond textbook methodology to incorporate each salesperson’s unique personality into the success formula.
At the heart of Second Nature Selling (or 2NS) is a group of Essentials and Insights that help each individual build a singular “sales persona.” By definition, this persona can’t and won’t be the same as anybody else’s—but, with diligence and consistent application, it will be very effective.
The book also highlights how modern communications technology has led to a generation of deeply informed—and often deeply misinformed—“transactional buyers.” These potential customers pose special challenges that simply can’t be addressed by yesterday’s axioms and assumptions about the nature and processes of selling.
Available now, Second Nature Selling is the new must-read for anybody who’s serious about building a secure, lucrative future by learning how to sell differently. And better. Denny is currently working on his 2011 speaking and lecture tour, promoting 2NS.